Public Relations and Advertising Research

Here are some core periodicals in these fields. To access them electronically, do a Journal Title search in the library catalog:

• Journal of public relations research
• Public relations quarterly
• Public relations review
• Admap
• Advertising age
• Adweek
• Campaign
• International journal of advertising
• Journal of advertising
• Journal of current issues and research in advertising
• Mediaweek
• O'Dwyer's PR services report [Lexis/Nexis]
  

To find particular articles on a topic in these and other periodicals, use Business Source Premier or Communication and Mass Media Complete.

Databases

• Mediamark (MRI) Reporter provides consumer magazine audience data and product usage data.
• SRDS Media Solutions provides advertising rates for magazines, newspapers, radio, and TV.
• Mintel provides research reports on categories ranging from beauty aids and personal goods to technology and telecom. Users will need to create a profile with their uoregon.edu email address to use the database.
• Standard and Poor's NetAdvantage provides extensive information on companies and industries.

Demographics

• United States Census Bureau
• Consumer Expenditure Survey provides information on the buying habits of American consumers.
• ERsys.com provides demographics on over 2600 American cities, including Eugene.

Polling Information

• Gallup Polls (free site only). For summaries of Gallup polls by year, from 1935 onwards, see the print volumes at Knight HN 90 .P8 G35; the latest five years are in Reference.

Directories

• O'Dwyer's directory of public relations firms [DOCS REF HM 263 .O37]
• O'Dwyer's directory of corporate communications [DOCS REF HD 59 .O35a]
• Editor & Publisher International Yearbook [Knight READY REF PN 4700 .E42]
• Broadcasting and Cable Yearbook [DOCS REF HF 6146 .R3 B72]

Maintained by: Paul Frantz, pfrantz@uoregon.edu
Last Modified: 01/16/2008