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LIBRARY RESEARCH
Business Survival Tools for Springfield
Demographic Information
Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.
- U.S. Census Bureau
(http://www.census.gov/) - Census 2000 Data for the State of Oregon
(http://www.census.gov/census2000/states/or.html) - ERsys.com
(http://www.ersys.com/)
Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page. - State & County QuickFacts: Oregon
(http://quickfacts.census.gov/qfd/states/41000.html) - Oregon County Selection Map
(http://quickfacts.census.gov/qfd/maps/oregon_map.html) - Oregon Data Bank
(http://libweb.uoregon.edu/govdocs/ordb.html) - Demographic Forecast
(http://www.oregon.gov/DAS/OEA/demographic.shtml)
From Office of Economic Analysis. - Eugene Oregon Census and Demographic Information
(http://www.helloeugene.com/Census.Cfm) - ZIP Skinning: Communities in Oregon
(http://zipskinny.com/state.php?state=OR)
Lifestyles & Consumer Behavior
- Local Market Audience Analyst (UO Access only)
- You are Where You Live
(http://www.claritas.com/MyBestSegments/Default.jsp?ID=20)
This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.
Password required. Internet Explorer only. Access for single user at a time.
Local Market Audience Analyst provides four research modules: Market Profile Reports; Demographic Reports; Lifestyle Analysis Reports; and PRIZM Reports. These reports help users find information about target audiences, their behaviors and lifestyles.
Entrepreneurship
- BizStats.com
(http://www.bizstats.com/)
National business statistics, national averages profitability and operating ratios for small business industries, and retail industry benchmarks. - NYC Small Business Resource Center
(http://www.nypl.org/research/sibl/smallbiz/sbrc/Pages/index.cfm)
Developed by the New York Public Library, Science, Industry & Business Library. Includes information on services directories, business manuals, business forms, citations to 130 sample business plans, and more. - U.S. Small Business Administration
(http://www.sba.gov/)
Official starting point for resources and programs offered by the SBA. Begins with Starting Your Business, Financing Your Business, and, Expanding Your Business. Includes links to most frequently asked startup questions (FAQs), informative articles, a startup kit, and locations of Small Business Development Centers throughout the U.S. The primary destination for seeking financing. BusinessLINC ("Learning, Information, Networking, Collaboration") site contains business plans and a mentors network.
Business Planning
- AllBusiness
(http://www.allbusiness.com/)
Covers various issues for entrepreneurs and growing businesses. Includes business plans and other resources. - Bplans.com
(http://www.bplans.com/)
Includes free sample business plans, sample marketing plans, plan outlines, tips, start-up business, financing, venture capital, and related information.
Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/06/2009