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Sports Business Information Resources

Industry Classification Systems

  • Standard Industrial Classification Manual (SIC)
    DOCS REF HF 1042 .A55 [On Business Index Table]
    Search SIC Codes on the Internet: Standard Industrial Classification Search
  • North American Industrial Classification System (NAICS)
    DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]
    Search NAICS on the Web : 2002 NAICS Search -- Searchable by keywords.

Industry Information

  • Business Rankings Annual
    DOCS REF HG 4050 .B88 [On Business Index Table]
    Arranged by subject. Lists top brands, companies, sports, etc. as drawn from articles such as Sporting Goods Dealer.
  • IBISworld
    IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.
  • Market Share Reporter
    DOCS REF HF 5415.2 .M37 [On Business Index Table]
    Organized by SIC code, this annual publication contains data as cited by articles and other publications (the source of the data is given as well).
  • SBRnet (Sports Business Research Network)
    SBRnet focuses on the sporting goods and sports marketing industry. It covers all facets of the industry sports equipment sales,sports participation, sports broadcasting, sports sponsorship and sports marketing.
  • Standard & Poor's NetAdvantage

Trade Associations

Financial Information

  • Annual Statement Studies
    DOCS REF HF 5681 .B2 R6 [On Business Table]
    Composite financial data on manufacturing, wholesaling, retailing, service, and agricultural lines of business. Includes "norms" for Sporting Goods Manufacturers and Sporting Goods and Bicycles.
  • Financial Profiles of the Small Business [One Business Table]
    DOCS REF HD 2346.U5 F55a
    Published annually includes data for Sporting Goods Stores. Balance sheet averages + 16 different financial ratios, five-year trends, and financial analyses of the 25% most profitable sporting goods establishments.
  • Industry Norms and Key Business Ratios
    DOCS REF HF 5681 .R25 [On Business Table]
    Industry Norms by SIC code, includes information on Sporting Goods Manufacturers.

Demographics / Market Information

  • Local Market Audience Analyst
    Password required. Internet Explorer only. Access for single user at a time.
    Local Market Audience Analyst provides four research modules: Market Profile Reports; Demographic Reports; Lifestyle Analysis Reports; and PRIZM Reports. These reports help users find information about target audiences, their behaviors and lifestyles..
  • Sports Business Research Network
  • SRDS/Standard Rate & Data Service Publications
    These publications provide media rates and data for the advertising industry, listing advertising rates, editorial or programming content, circulation and other basic information for a variety of advertising media. The library has the following titles online:
    1. Business publication advertising source
    2. Local Market Audience Analyst
    3. SRDS consumer magazine advertising source
    4. SRDS newspaper advertising source
    5. SRDS radio advertising source

    • **You can also search ONLINE CATALOG by Title to access the online version of this publication.

  • Statistical Abstract of the United States
    DOCS REF HA202 [On Business Table]
    Provides statistics in various areas including sport business. For example:
    1. Information on participation in sports and recreational activities at various levels, Consumer purchase of sporting goods.
    2. Retail trade statistics for various establishments including Sporting Goods stores. Most of the data is available in a time-series format + using older editions of the Statistical Abstract these series can be extended.
    You can search Statistical Abstract of the United States on the Web.

Statistical Databases


Finding Articles

  • Academic Search Premier
    Covers current news, business and company information, government and legal information.
  • Business Source Complete
    Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company information, government and legal information, and more.

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 10/05/2010