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LIBRARY RESEARCH

Going Into Business

Demographic Information

Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.

• Census 2000 Data for the State of Oregon
  (http://www.census.gov/census2000/states/or.html)
• U.S. Census Bureau
  (http://www.census.gov/)
• ERsys.com
  (http://www.ersys.com/)
  Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
• State & County QuickFacts: Oregon
  (http://quickfacts.census.gov/qfd/states/41000.html)
• Oregon County Selection Map
  (http://quickfacts.census.gov/qfd/maps/oregon_map.html)
• Oregon Data Bank
  (http://libweb.uoregon.edu/govdocs/ordb.html)
• Demographic Forecast
  (http://www.oregon.gov/DAS/OEA/demographic.shtml)
  From Office of Economic Analysis.
• Eugene Oregon Census and Demographic Information
  (http://www.helloeugene.com/Census.Cfm)
• ZIP Skinning: Communities in Oregon
  (http://zipskinny.com/state.php?state=OR)

Lifestyles & Consumer Behavior

• Lifestyle Market Analyst
  DOCS REF HF 5415.33 .U6 .L54 [On Business Index Table]
  Market profiles of major designated market areas, including information about participation in outdoor activities and sport, fitness and health.
• You are Where You Live
  (http://www.claritas.com/MyBestSegments/Default.jsp?ID=20)
  This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

Local News

• Oregon Index
  (http://www.osl.state.or.us/home/orind/)
  Provides indexing for the Salem Statesman Journal, Corvallis Gazette Times, The Eugene Register- Guard, The Portland Oregonian, and other selected Oregon newspapers.
• Oregonian
• Register-Guard

Oregon Small Business Development Centers

• Oregon BizCenter
  (http://www.bizcenter.org)
• Oregon Women Business Owners Online Web Resources
  (http://www.orwomenbiz.org/newresource.htm)

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