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LIBRARY RESEARCH


DEMOGRAPHICS & CONSUMER BEHAVIOR


In this Guide:
Business / Consumer Demographics
Consumer Lifestyles & Buying Power
Associations & Organizations
Finding Articles


BUSINESS / CONSUMER DEMOGRAPHICS


Business Demographics

This section includes information such as corporate density within a given geographic area, number of stores of a given company within a given geographic area, company size, and employee related statistics.

  • Bureau of Labor Statistics
    US Labor Department
    Various statistics and reports on labor related topics, such as business cost, salary and wages, employee benefits, and occupational outlook and projections.
  • Business and Industry Business economic statistics by geography, sector, and frequency.
  • Site Selection
    Valuable tool for finding the perfect site for your business. Although no mapping tools are available, Site Selection offers querying tools and provides a host of demographic and economic data of U.S. counties and cititeis to help the businessperson make the right choice.
  • Super Yellow Pages
    Useful for screening small businesses.
  • U.S. County Business Patterns
    US Census Bureau, published annually
    Economic data by industry in smaller areas of the country.

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Consumer Demographics

  • American Factfinder
    Maintained by the U.S. Census Bureau, American FactFinder is the source for population, housing, economic and geographic data from Census 2000.
  • U.S. Census Bureau
    Demographic characteristics, total population, and social and economic census data for the U.S. and international locations. Useful in determining market size.
    To generate data by subject, ethnic groups, or geographical locations use the Data Sets.

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CONSUMER LIFESTYLES & BUYING POWER


This section includes who buys what. Also see Bureau of Labor Statistics for demographic characteristics of labor force, consumer expenditures, and geographic profiles of employment and unemployment.

Databases/Web Sites

  • Consumer Expenditure Survey
  • Mintel Reports
    Provides market and consumer research reports across multiple international markets. Strong in consumer goods, food and beverage industry from American and European countries.
  • Sports Business Research Network
    This is a market research database which includes demographic information on consumers.
  • Tablebase
  • University Internet Reporter (Formerly Mediamark Reporter)
    Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
  • You are Where You Live
    This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

Print Publications

  • American Incomes: Demographics of Who Has Money
    REF KNIGHT HC110.I5 A447 [On Business Table]
    Household income trends by age, household type, race and Hispanic origin, education, region, and work status.
  • Household Spending: Who Spends How Much on What
    KNIGHT HC110.C6 A666 2004
    Data and trends in spending on major categories such as apparel, entertainment, health care, housing, shelter, and transportation.
  • Lifestyle Market Analyst
    REF KNIGHT HF5415.33 .U6 L54 [On Business Table]
    Demographic, geographic, and lifestyle information arranged by Designated Market Area (DMA), lifestyle, and consumer segment.
  • Sales & Marketing Management
    KNIGHT HF5438 .A34
    Includes reports and surveys, such as "The Survey of Buying Power."

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ASSOCIATIONS & ORGANIZATIONS


FINDING ARTICLES

To find journal, or magazine, or newspaper articles, search the following databases:

  • Academic Search Premier
    Offers indexing and abstracts for over 2,880 journals covering areas in social sciences, humanities, general science, and education. Provides full text for nearly 1,380 journals.
  • Business Source Premier
    Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
  • Factiva
    Factiva offers full text of 8,000 international business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices as well as current data and market indexes.
  • JSTOR: Electronic Journal Archive
    A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
  • Lexis Nexis Academic
    Comprehensive coverage of current news, business and company information, government and legal information.
  • Wall Street Journal (Eastern Edition)
    The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 01/08/2009