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LIBRARY RESEARCH

Ad$pender (Requires Internet Explorer)
Ad$pender provides advertising expenditure data for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. Data can be retrieved by brand, product class/category, company name, brand and more.
Click here to get Username/Password.
For help in using this database, please see How to Search Ad$pender.

IBISworld
IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.

Mintel Reports
Mintel provides research reports covering European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include categories ranging from beauty, personal goods and toiletries to technology/telecom. Users will need to create a profile with their uoregon.edu email address to use the database.

SRDS Media Solutions
"The SRDS database of media rates and information is the largest and most comprehensive in the world-cataloging more than 100,000 U.S. and international media properties." The library has online access to Business Publication Advertising Source®, Consumer Magazine Advertising Source, Newspaper Advertising Source®, and Radio Advertising Source, and TV and Cable Source.

University Internet Reporter (Formerly Mediamark Reporter)
Require Internet Explore. Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.

Ad*Access
A database which contains over 7,000 advertisements that appeared in US newspapers and magazines between 1911 and 1955. The ads cover the categories of beauty and hygiene, radio, television, transportation, and World War II. Each category has a brief history and can be browsed by topics and year.

AdvertisingAge.com
The website of Advertising Age is a well-established industry publication which provides a number of useful links for researchers:

The Advertising Century
Provides an advertising timeline as well as ranking lists for the top ads, campaigns, and jingles.

AdCracker
Claims to be "an i-tool to create marketing & advertising concepts or campaigns." Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites provide annotations for Web sites dealing with advertising-related content.

AdvertisingAge DataCenter
An excellent source for statistics on advertising spending, media, agencies, annuals & fact packs. Username and Password are required to access DataCenter. Click here to get Username/Password.

media liberacy.com - Statistics
This web site includes: Advertising statistics (top advertisers, top brands, U.S. ad spending totals by media, etc.) Consumerism & Spending statistics Global Media & Democracy Issues statistics (media ownership, election spending, global media, etc.) Health and Media statistics (including media violence) Representation in Media statistics (race, gender, etc.) Kids, Parents & Family Media Usage statistics TV, Technology & Media statistics (General usage stats and info on TV, Internet, computers, etc.)

Perform a Journal Title search in the library catalog:

Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/05/2009