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LIBRARY RESEARCH

Strategies of Success

Fern Ridge Business Program

Demographics

Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.

National

U.S. Census Bureau (http://www.census.gov/)
CensusScope (http://www.censusscope.org/)
CensusScope, developed by the Social Science Data Analysis Network, is an easy-to-use tool for investigating U.S. demographic trends.
ERsys.com (http://www.ersys.com/)
Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
FreeDemographics (http://www.freedemographics.com/)
FreeDemographicsTM, a product of SRC, LLC, includes demographic data using instant interactive maps, detailed summary and comparison reports. It offers fast access to U.S. Census data sorted by geographies and demographic characteristics. Access via Firebox only. Registration required.

Oregon

Census 2000 Data for the State of Oregon
(http://www.census.gov/census2000/states/or.html)
Demographic Forecast
(http://www.oregon.gov/DAS/OEA/demographic.shtml)
From Office of Economic Analysis.
Eugene Oregon Census and Demographic Information
(http://www.helloeugene.com/Census.Cfm)
Oregon County Selection Map
(http://quickfacts.census.gov/qfd/maps/oregon_map.html)
Oregon Data Bank
(http://libweb.uoregon.edu/govdocs/ordb.html)
State & County QuickFacts: Oregon
(http://quickfacts.census.gov/qfd/states/41000.html)
ZIP Skinning: Communities in Oregon
(http://zipskinny.com/state.php?state=OR)

Lifestyles & Consumer Behavior

Local Market Audience Analyst (UO Access only)
Password required. Internet Explorer only. Access for single user at a time.
Local Market Audience Analyst provides four research modules: Market Profile Reports; Demographic Reports; Lifestyle Analysis Reports; and PRIZM Reports. These reports help users find information about target audiences, their behaviors and lifestyles.
You are Where You Live
(http://www.claritas.com/MyBestSegments/Default.jsp?ID=20)
This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

Local News

Oregon Index (http://www.osl.state.or.us/home/orind/)
Provides indexing for the Salem Statesman Journal, Corvallis Gazette Times, The Eugene Register- Guard, The Portland Oregonian, and other selected Oregon newspapers.
Oregon Newspapers Index (http://www.registerguard.com/web/news/index.csp)

Oregonian (http://www.oregonlive.com/oregonian/)
Register-Guard (http://www.registerguard.com/web/news/index.csp)

Oregon Small Business Development Centers

Oregon BizCenter
(http://www.bizcenter.org)
WEO: Women Entrepreneurs of Oregon
(http://www.oregonweo.org/)

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/17/2009