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In this Guide:
Industry Research
Company Research
Demographics / Lifestyles
International Business Research
Advertising Resources
Entrepreneurship
Finding Statistics
Finding Articles

INDUSTRY RESEARCH


Industry Classifications

  • North American Industry Classification System (NAICS)
    NAICS is a 6-digit code developed jointly by the U.S., Canada, and Mexico, but used internationally. Use the Keyword or Code search to look up codes and get descriptions. NAICS is also available via NAICS Association  
  • Standard Industrial Classification (SIC)
    SIC is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services. Even though NAICS officially replaced the SIC system in 1997, SIC codes still are used in some resources. Use the keyword or code search

Industry Research

  • IBISworld
    IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.
  • Mint Global
    Includes industry reports from Datamonitor in addition to company information.
  • Standard & Poor's NetAdvantage
    Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.

Trade Associations

Trade associations are the authoritative sources for industry research, analysis and forecasts. For lists of trade and professional associations pages on the Internet, search:

  • Yahoo! Organizations
  • IPL Associations on the Net (AON)
    Collection of over 2,200 Internet sites providing information about a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions.

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COMPANY RESEARCH


The following databases include information on company facts, description & history, subsidiaries, financials, ratios, market research, competitors, company's industry, and more.

  • IBISworld
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company, government and legal information, and more. Company information includes data from Hoover's Company Records, Directory of Corporate Affiliations, Nelson's Public Company Profiles, and Standard & Poor's Register of Corporations.
  • Mint Global
    Mint Global from Bureau van Dijk contains information on over 35 million public and private companies and financial institutions from the U.S., Europe, Canada, Latin America, Asia, and Africa. It provides descriptive information, company financials, news, market research, ratings and country reports, scanned reports, ownership and M&A data.
  • ORBIS
    ORBIS from Bureau van Dijk is another interface for Mint Global. Coverage of database is the same as Mint Global.
  • ReferenceUSA
    ReferenceUSA lists 14 million U.S. businesses. Information includes: business name, executive title, business type, sales volume, employee size, year established and more.
  • Standard & Poor's NetAdvantage

Finding information on local business or companies can be time consuming and frustrating. You need to use local business directories or even telephone yellow pages, and read local newspaper articles.

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DEMOGRAPHICS / LIFESTYLES


Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.

  • American FactFinder
    Source for population, housing, economic, and geographic data.
  • ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
  • Consumer Expenditure Survey
    Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
  • Mintel Reports
    Mintel provides research reports covering European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include categories ranging from beauty, personal goods and toiletries to technology/telecom. Users will need to create a profile with their uoregon.edu email address to use the database.
  • Sports Business Research Network
    This is a market research database which includes demographic information on consumers.
  • Tablebase
    Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
  • University Internet Reporter (Requires Internet Explorer)
    For assistance in using UIR, view the following documents:
  • U.S. Census Bureau
    Public resources from the US Census Bureau including population, economic, industry, and geography studies.
  • You are Where You Live
    This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

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INTERNATIONAL BUSINESS RESEARCH

  • IBISworld
  • Mintel Reports
  • SourceOECD
    Provides access to information produced by the Organization for Economic Cooperation and Development (OECD). Information includes a variety of statistical databases and the full texts of many OECD books and periodicals, in the fields of economics, labor, energy, social issues, and international trade and development.

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ADVERTISING RESOURCES

  • Ad$pender (Requires Internet Explorer)
    Ad$pender provides advertising expenditure data for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. Data can be retrieved by brand, product class/category, company name, brand and more.
    Click here to get Username/Password.
    For help in using this database, please see How to Search Ad$pender.
    • Username/Password
  • SRDS Media Solutions
    "The SRDS database of media rates and information is the largest and most comprehensive in the world-cataloging more than 100,000 U.S. and international media properties." The library has online access to Business Publication Advertising SourceŽ, Consumer Magazine Advertising Source, Newspaper Advertising SourceŽ, and Radio Advertising Source, and TV and Cable SourceŽ.

ENTREPRENEURSHIP

Please see Entrepreneurship / Small Business web page.

 

FINDING STATISTICS


Web Sites

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FINDING ARTICLES

Journal or magazine articles include useful information on market trends and analysis. Use the following databases:

  • Academic Search Premier
    Covers current news, business and company information, government and legal information.
  • Business Source Premier
    Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc. You can access Harvard Business Review full text online.
  • Fativa
    Full-text of 10,000 international business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices as well as currency data and market indexes. As far as we can tell, this is the premier online source of trade press information on companies, and will be an important addition to our suite of company research tools.
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company information, government and legal information, and more.


To look for local information, use the following:

  • Oregon Index
    Provides indexing for the Salem Statesman Journal, Corvallis Gazette Times, the Eugene Register Guard, the Portland Oregonian, and other selected Oregon newspapers.
  • Oregonian
    Provides the fulltext of the Oregonian newspaper from 1988 to present. Updated daily.

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/04/2009