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LIBRARY RESEARCH
Master of Strategic Communication Online Library Links
MEDIA & COMMUNICATION
- Media and Communication Studies
The Media and Communication Studies Site, originating at the University of Wales, provides comprehensive links to 15 categories within media and communication studies. - Journalism & Communication
This page includes selected list of resources for starting research in journalism and mass communication studies.
ADVERTISING RESOURCES
- Ad$pender Requires Internet Explorer.
-
Ad$pender provides advertising expenditure data for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. Data can be retrieved by brand, product class/category, company name, brand and more. Use the link below in Database Guide to get the username and password.
- SRDS Media Solutions
-
"The SRDS database of media rates and information is the largest and most comprehensive in the world-cataloging more than 100,000 U.S. and international media properties." The library has online access to Business Publication Advertising Source®, Consumer Magazine Advertising Source, Newspaper Advertising Source®, and Radio Advertising Source, and TV and Cable Source®.
MARKET RESEARCH
Industry Classification Systems
Some databases can be searched by using either SIC or NAICS. For these databases, it is important to first find out these codes for your industry or business.
Standard Industrial Classification Manual (SIC)
SIC -- The four-digit Standard Industrial Classification Code is used to gather and analyze information on U.S. businesses. The first two digits describe the general industry. The third and fourth digits describe the specific activity. Users should note that effective with the 1997 Economic Census, the SIC has been replaced by the North American Industrial Classification.
| 1987 SIC | Name | Classification Level |
|---|---|---|
| D | Manufacturing | Division (Letter designation) |
| 20 | Food and Kindred Products | Major Group |
| 205 | Bakery Products | Industry Group |
| 2052 | Cookies and Crackers | Industry |
Search SIC on the Web:
- Standard Industrial Classification Search -- This is the 1987 SIC manual available at OSHA site. Searchable by keyword(s) or code number.
North American Industry Classification System (NAICS)
NAICS uses a six-digit coding system to identify particular industries and their placement in this hierarchical structure of the classification system. The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the U.S. detail industry.
NAICS is replacing SIC. It has not yet come into wide use among commercial providers of business data, however.
| 2002 NAICS | Name | Classification Level |
|---|---|---|
| 31-33 | Manufacturing | Sector |
| 326 | Plastics and Rubber Products Manufacturing | Subsector |
| 3261 | Plastics Product Manufacturing | Industry Group |
| 32611 | Unsupported Plastics Film, Sheet, and Bag Manufacturing | Industry |
| 326111 | Unsupported Plastics Bag Manufacturing | U.S. Detail Industry |
You can search NAICS on the Web:
- 2002 NAICS Search -- Search by keywords.
Databases
- IBISworld
- IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.
- Standard & Poor's NetAdvantage
- Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.
Demographic Information
Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.
- U.S. Census Bureau
- ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
Lifestyles and Consumer Behavior
- Consumer Expenditure Survey
- Mintel Reports
- Mintel provides research reports covering European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes
and purchasing habits. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the
structure of the market. Reports include categories ranging from beauty, personal goods and toiletries to technology/telecom. Users will need to create a profile with their uoregon.edu email address to use the database.
- You are Where You Live
- This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.
- Sports Business Research Network
- This is a market research database which includes demographic information on consumers.
- Tablebase
- Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
- University Internet Reporter (Formerly Mediamark Reporter)
- Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
International Business
- Global Insight: Country Intelligence
-
Country Intelligence provides information on 203 countries worldwide with analysis of breaking events and trends. Country Reports present detailed analysis and commentary on each country's business environment with focus on six key areas: political, economic, legal, tax, operational, and security. Special Reports provide deeper analysis of trends on country, regional or global basis.
- Global Insight: Data Access
-
Data Access (also called "DataInsight-WEB\") provides comprehensive coverage of historical regional, national, and global economic, financial, and commodity information. Includes historical data on macroeconomic variables such as national income accounts, balance of payments, foreign debt, exchange rates, money supply and employment, among other categories. It also provides access to the basic U.S. Economic Indicators and International Economic Indicators data banks, and data on the IMF series and the OECD series.
- IBISworld
- Mintel Reports
- SourceOECD
- Provides access to information produced by the Organization for Economic Cooperation and Development (OECD). Information includes a variety of statistical databases and the full texts of many OECD books and periodicals, in the fields of economics, labor, energy, social issues, and international trade and development.
Statistics
- Lexis-Nexis Statistical
- Access to all statistics issued by the Federal and State governments, non-governmental organizations, trade associations and international organizations.
Advertising
- Ad$pender Requires Internet Explorer.
-
Ad$pender provides advertising expenditure data for millions of product
brands across television, radio, magazine, newspaper, internet and
outdoor channels. Data can be retrieved by brand, product
class/category, company name, brand and more. Use the link below in
Database Guide to get the username and password.
- SRDS Media Solutions
-
"The SRDS database of media rates and information is the largest and
most comprehensive in the world-cataloging more than 100,000 U.S. and
international media properties." The library has online access to
Business Publication Advertising Source®, Consumer Magazine Advertising
Source, Newspaper Advertising Source®, and Radio Advertising Source,
and TV and Cable Source®.
FINDING ARTICLES
Journal or magazine articles include useful information on market trends and analysis. Use the following databases:
- Academic Search Premier
- Covers current news, business and company information, government and legal information.
- Business Source Premier
- Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc. You can access Hardvard Business Review full text online.
- Lexis-Nexis Academic
- Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
- Wall Street Journal (Eastern Edition)
- The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.
To look for local information, use the following:
- Oregon Index -- Provides indexing for the Salem Statesman Journal, Corvallis Gazette Times, the Eugene Register Guard, the Portland Oregonian, and other selected Oregon newspapers.
- Oregonian -- Provides the fulltext of the Oregonian newspaper from 1988 to present. Updated daily.
INDUSTRY RESEARCH
Databases
Use the following databases to find industry surveys and analysis:
Trade Associations
Trade associations are the authoritative sources for industry research, analysis and forecasts. For lists of trade and professional associations pages on the Internet, search:
- Yahoo! Organizations
- IPL Associations on the Net (AON)
- Collection of over 2,200 Internet sites providing information about a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions.
COMPANY INFORMATION
Company Directories
- Directory of Corporate Affiliations
- The
Directory of Corporate Affiliations covers U.S. and non-U.S. public and
private companies, their parents, affiliates, subsidiaries and
divisions. Data includes leadership, financial and ownership
information for each company.
- Mergent Online
- Offers information on approximately 15,000 NYSE, AMEX, and NASDAQ companies. The service also provides data on 20,000 non-U.S. based corporations.
- ReferenceUSA
- Contains directory data for over 12 million US firms and business establishments of all sizes.
Comprehensive Databases
Information includes company facts, description & history, subsidiaries, financials, ratios, market research, competitors, company's industry, and more.
- IBISworld
- Lexis-Nexis Academic
- Provides comprehensive coverage of current news, business and company, government and legal information, and more. Company information includes data from Hoover's Company Records, Directory of Corporate Affiliations, Nelson's Public Company Profiles, and Standard & Poor's Register of Corporations.
- Mint Global
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Mint Global from Bureau van Dijk contains information on over 35 million public and private companies and financial institutions from the U.S., Europe, Canada, Latin America, Asia, and Africa. It provides descriptive information, company financials, news, market research, ratings and country reports, scanned reports, ownership and M&A data.
- ORBIS
- ORBIS from Bureau van Dijk is another interface for Mint Global.
Coverage of database is the same as Mint Global.
- Standard & Poor's NetAdvantage
Finding information on local business or companies can be time consuming and frustrating. You need to use local business directories or even telephone yellow pages, and read local newspaper articles.
USEFUL DATA RESOURCES
- Business Wire
- GPOAccess
- National Venture Capital Association
- PWC-Money Tree
- Reuters
- SDC Platium
For graduate students. Please consult your instructor.
ENTREPRENEURSHIP
Please see Best Web Sites for Business: Entrepreneurship / Small Business
Maintained by: Kaiping Zhang, kzhang@uoregon.eduLast Modified: 01/02/2008