Look for books, magazines, videos, music, and more.
Search for:
HomeDocument Center
LIBRARY RESEARCH:
MKTG 607 SEM Sports Marketing
Industry Classification Systems
INDUSTRY ANALYSIS
Industry Classification Systems: SIC or NAICS
It is often necessary to identify the proper numeric classification code when researching an industry. To find the corresponding codes, use the following sources:
Standard Industrial Classification Manual (SIC) (1987= latest edition)
DOCS REF HF 1042 .A55 or DOCS-REF HF 1042 .U622 [On Business Index Table]
The four-digit Standard Industrial Classification Code is used to gather and analyze information on U.S. businesses. The first two digits describe the general industry. The third and fourth digits describe the specific activity. Users should note that effective with the 1997 Economic Census, the SIC has been replaced by the North American Industrial Classification.
| 1987
SIC | Name | Classification Level |
|---|---|---|
| D | Manufacturing | Division (Letter designation) |
| 20 | Food and Kindred Products | Major Group |
| 205 | Bakery Products | Industry Group |
| 2052 | Cookies and Crackers | Industry |
Search SIC on the Web:
- Standard Industrial Classification Search -- This is the 1987 SIC manual available at OSHA site. Searchable by keyword(s) or code number.
North American Industry Classification System (NAICS)
DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]
NAICS uses a six-digit coding system to identify particular industries and their placement in this hierarchical structure of the classification system. The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the national industry.
NAICS is replacing SIC. It has not yet come into wide use among commercial providers of business data, however.
| 2002
NAICS | Name | Classification Level |
|---|---|---|
| 31-33 | Manufacturing | Sector |
| 326 | Plastics and Rubber Products Manufacturing | Subsector |
| 3261 | Plastics Product Manufacturing | Industry Group |
| 32611 | Unsupported Plastics Film, Sheet, and Bag Manufacturing | Industry |
| 326111 | Unsupported Plastics Bag Manufacturing | U.S. Detail Industry |
You can search NAICS on the Web:
- 2002 NAICS Search -- Search by keywords.
Industry Norms and Ratios
The following reference sources provide a "typical" balance sheet and income statement for a company in each industry with ratios. Usually arranged by SIC. (Located on Business Index Tables.)
- Almanac of Business and Industrial Financial Ratios
- DOCS REF HF5681.R25 T68 2001
- DOCS REF HF5681.R25 T68 2001
- Annual Statement Studies. Robert Morris Associates
- DOCS REF HF 5681 .B2 R6
- DOCS REF HF 5681 .B2 R6
- Industry Norms and Key Business Ratios
- DOCS REF HF 5681 .R25 I53
Industry Surveys / Overviews
Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.
- Encyclopedia of American Industries
DOCS REF HC 102.E53 2001 (On Business Index Table)
Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles. - Encyclopedia of Emerging Industries
DOCS REF HD 2324 .E528 (On Business Index Table)
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments. - Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table] - Standard & Poor's NetAdvantage
Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory. - U.S. Trade and Industrial Outlook
DOCS REF HC 101 .U54 2000 [On Business Index Table]
Provides a quick overview and statistics on 350 industries. Each article discusses the current situation and outlook for the next 5 years. Includes data on shipments or revenues, employment, annual growth, foreign trade, and capital expenditures.
Trade Associations
Trade associations are the authoritative sources for industry research, analysis and forecasts.
- Encyclopedia of Associations
DOCSS REF AS 22 .E5- Guide to 22,000 national and international nonprofit organizations. Professional and trade associations are useful and unique sources of information on their industries.
For lists of trade and professional associations pages on the Internet, search:
- Yahoo! Organizations
- IPL Associations on the Net (AON)
- Collection of over 2000 Internet sites providing information about a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions.
COMPANY ANALYSIS
Company Information / History
Company Directories
- Directory of Corporate Affiliations
- The Directory of Corporate Affiliations covers U.S. and non-U.S. public and private companies, their parents, affiliates, subsidiaries and divisions. Data includes leadership, financial and ownership information for each company.
- ReferenceUSA
- Contains entries for over 12 million US firms and business establishments of all sizes, including directory data and information on type of business, sales volume, number of employees, executive names and titles, and stock exchange information.
- Standard & Poor's NetAdvantage
Reference Sources
- International Directory of Company Histories
DOCS REF HD 2721 .I63
-- A valuable source to find company information and histories.
Company's home page
Search the company's home page by typing the company's name plus .com. For example: nike.com. You can also use a web search engine such as Yahoo to find a company's home page.
Useful Web Sites
- Companies Online -- Information on over 900,000 public and private companies.
- Hoover's Online -- Database of company information; can search for a company by name or ticker symbol. Includes some private companies. Good place to find company competitors.
- U.S. Securities and Exchange Commission -- Access to EDGAR Database.
- Webster's Business Guide --Search by product, industry, company, SIC or NAICS code, and region.
Company Rankings
- Business Rankings Annual
- DOCS REF HG 4050 .B88 [On Business Index Table]
- D&B Business Rankings
- DOCS REF HG 4057 .A237 [On Business Index Table]
- Oregon Business --Ranks businesses in Oregon.
- Web100: Big Business on the Web -- Ranks the largest American and international companies by revenues.
Company Financial Information
To find the most recent financial results of a company, use the following resources:
- 10K Wizard -- Provides a search engine allowing users to search SEC filings by words, phrases and names.
- Lexis-Nexis - Academic -- Go to the Business section and use the "Company Financial" to search for company financial information. Use "SEC Filing and Reports" to find corporate reports.
- EDGAR Database -- A database of corporate filings submitted to the U.S. Securities and Exchange Commission electronically. The database includes annual reports, proxy statements, and forms.
- FreeEDGAR -- Search the SEC filings with EDGAR ONLINE.com.
- Public Register's Annual Report Service (PRARS) -- Largest annual report service with free annual reports on over 3,600 public companies.
- Report Gallery -- Lists approximately 2,200 annual reports.
COMPETITOR ANALYSIS
- Directory of Corporate Affiliations
- Hoover Company Reports -- Access company reports via Lexis-Nexis Academic
- Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table] - ReferenceUSA
- Standard & Poor's NetAdvantage
**To find information on Oregon business rankings, use
- Oregon Business
- HF 5001 .B873 (Located in Special Collections)
This magazine provides annual rankings on Oregon's public companies, statistics on employment in addition to information on Oregon businesses.
CONSUMER ANALYSIS
Demographics / Lifestyles
The following reference sources are useful for finding demographic informationand lifestyles:
- Best Customers: Demographics of Consumer Demand
DOCS REF HC 79 .C6 R87 2001 [On Business Index Table]
- Reveals who the best and biggest customers are for hundreds of products and analyzes spending patterns by the demographic characteristics.
- Lifestyle Market Analyst
DOCS REF HF 5415.33 .U6 .L54 [On Business Index Table]- Market profiles of major designated market areas, including information about participation in outdoor activities and sport, fitness and health.
- Sports Market Place
DOCS REF HD 9992 .U5 .S667- The last chapter contains some data drawn from sources such as the National Sporting Goods Association.
- U.S. Market Trends & Forecasts
DOCS REF 5415.1 .U7 [On Business Index Table]- Information on market size, sectors, competition among firms, and market history and forecast. Data is represented in graphics.
Databases / Web Sites
- ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
- PRIZM NE -- PRIZM NE is Claritas' newest segmentation system, which assigns every neighborhood in the U.S. to one of 67 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. You can also access to MicroVision Standard Segmentation System, which defines 50 lifestyle types in the U.S. Enter the 5-digit zip code in the search box and also enter the security code shown below and then click "Submit".
- Sports business Research Network
This is a market research database which includes demographic information on consumers. - Tablebase
Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
- University Internet Reporter (Formerly Mediamark Reporter)-- Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
LOCAL BUSINESSES / COMPANIES
Finding information on local business or companies can be time consuming and frustrating. Very often you need to read local newspaper articles.
- Search ReferenceUSA.
- Use the following business directories:
- Search the following sites for information on small business development centers:
-
D & B Regional Business Directory, Oregon Area
DOCS REF HF 5065 .O7 D80 [On Business Index Table]
Oregon Business Directory
DOCS REF HF 5065 .O7 O67 [On Business Index Table]
Willamette Valley Business Directory
DOCS REF HF 5065 O7 C66 [On Business Index Table]
FINDING ARTICLES
To find journal or magazine or newspaper articles on your topic, search the following databases:
- Academic Search Premier
- Full text for over 1,250 academic, social sciences, humanities, general science, education and multi-cultural journals. In addition to the full text, this database offers indexing and abstracts for nearly 2,880 journals.
- Business Source Premier
- Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
- JSTOR: Electronic Journal Archive
- A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
- Lexis Nexis Academic
- Provides comprehensive coverage of current news, business and company information, government and legal information and more.
- Wall Street Journal (Eastern Edition)
- The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.
For more information, please check Sports Business Information Resources page.
Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 12/28/2007