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LIBRARY RESEARCH:
MKTG 450 Sport Marketing: Sports Activities
Sport Activities
To find information sport products or activities search To find information on sport activities use:
Database
- Sports Business Research Network
This database includes market research on s varities of sport produts or activities. Information includes Equipment - Consumer Expenditure, Internet Usage - Participants, Participation and much more.
Sports Associations
Baseball
- Buzzle.com --Sports & Recreation section has a listing on baseball association and oreganizations.
Bowling
Golf
Running
Skiing/Snowboarding
- United States Skis and Snowboard Assoication (USSA)
- United States of America Snowboard Association (USASA)
Tennis
Research on Sport Activities
Baseball
- The Business of Baseball Committee of the Society for American Baseball Research
- Society for American Baseball Research
Golf
Skiing/Snowboarding
Tennis
Track & Field
Demographics / Lifestyles
Reference Sources
- Best Customers: Demographics of Consumer Demand
DOCS REF HC 79 .C6 R87 2001
[On Business Index Table]
- Reveals who the best and biggest customers are for hundreds of products and analyzes spending patterns by the demographic characteristics.
- Reveals who the best and biggest customers are for hundreds of products and analyzes spending patterns by the demographic characteristics.
- Lifestyle Market Analyst
DOCS REF HF 5415.33 .U6 .L54
[On Business Index Table]- Market profiles of major designated market areas, including information about participation in outdoor activities and sport, fitness and health.
- Market Share Reporter
DOCS REF HF 5415.2 .M37
[On Business Index Table] - Sports Market Place
DOCS REF HD 9992 .U5 .S667- The last chapter contains some data drawn from sources such as the National Sporting Goods Association.
- The last chapter contains some data drawn from sources such as the National Sporting Goods Association.
Databases/Websites
- ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
- University Internet Reporter (Formerly Mediamark Reporter)-- Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
- PRIZM NE -- PRIZM NE is Claritas' newest segmentation system, which assigns every neighborhood in the U.S. to one of 67 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. You can also access to MicroVision Standard Segmentation System, which defines 50 lifestyle types in the U.S. Enter the 5-digit zip code in the search box and also enter the security code shown below and then click "Submit".
- Sports Business Research Network
- Tablebase
Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
INDUSTRY ANALYSIS
Industry Classification Systems
It is often necessary to identify the proper numeric classification code when researching an industry. To find the corresponding codes, use the following sources:
Standard Industrial Classification Manual (SIC) (1987= latest editio
DOCS REF HF 1042 .A55 or DOCS-REF HF 1042 .U622 [On Business Index Table]
The four-digit Standard Industrial Classification Code is used to gather and analyze information on U.S. businesses. The first two digits describe the general industry. The third and fourth digits describe the specific activity. Users should note that effective with the 1997 Economic Census, the SIC has been replaced by the North American Industrial Classification.
| 1987 SIC | Name | Classification Level |
|---|---|---|
| D | Manufacturing | Division (Letter designation) |
| 20 | Food and Kindred Products | Major Group |
| 205 | Bakery Products | Industry Group |
| 2052 | Cookies and Crackers | Industry |
Search SIC on the Web:
- Standard Industrial Classification Search -- This is the 1987 SIC manual available at OSHA site. Searchable by keyword(s) or code number.
North American Industry Classification System (NAICS
DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]
NAICS uses a six-digit coding system to identify particular industries and their placement in this hierarchical structure of the classification system. The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the U.S. detail industry.
NAICS is replacing SIC. It has not yet come into wide use among commercial providers of business data, however.
| 2002 NAICS | Name | Classification Level |
|---|---|---|
| 31-33 | Manufacturing | Sector |
| 326 | Plastics and Rubber Products Manufacturing | Subsector |
| 3261 | Plastics Product Manufacturing | Industry Group |
| 32611 | Unsupported Plastics Film, Sheet, and Bag Manufacturing | U.S. Detail Industry |
| 326111 | Unsupported Plastics Bag Manufacturing | National Industry |
You can search NAICS on the Web:
- 2002 NAICS Search -- Search by keywords.
Industry Norms and Ratios
The following reference sources provide a "typical" balance sheet and income statement for a company in each industry with ratios. Usually arranged by SIC. (Located on Business Index Tables.)
- Almanac of Business and Industrial Financial Ratios
- DOCS REF HF5681.R25 T68 2001
- Annual Statement Studies. Robert Morris Associates
- DOCS REF HF 5681 .B2 R6
- Financial Studies of the Small Business
- DOCS REF HD 2346 .U5 F55a
- Industry Norms and Key Business Ratios
- DOCS REF HF 5681 .R25 I53
Industry Surveys / Overviews
Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.
- Encyclopedia of American Industries
DOCS REF HC 102.E53 2001 (On Business Index Table)
Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles. - Encyclopedia of Emerging Industries
DOCS REF HD 2324 .E528 (On Business Index Table)
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments. - Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table] - Standard & Poor's NetAdvantage
Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.
Finding Articles
- Academic Search Premier
- Covers current news, business and company information, government and legal information.
- Business Source Premier
- Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
- JSTOR: Electronic Journal Archives
- A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
- Lexis-Nexis Academic
- Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
- Wall Street Journal (Eastern Edition)
- The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.
For more information, please check Sports and Sporting Goods Business Information Sources page.How to Cite References
MLA Style
- MLA Style Manual and Guide to Scholarly Publishing
- REF KNIGHT PN147 .G444 1998
- Also Search:
- Citing Sources, Guide to Library Resources -- Comparing APA, Chicago, MLA, and Turabian styles.
APA Style
- Publication Manual of the American Psychological Association
- DOCS REF BF 76.7 .P83
- Also search:
- Citing Electronic Resources
- APA Style.org Please take a look at:
- Reference Examples for Electronic Source Materials