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LIBRARY RESEARCH
BA 612: Marketing
Industry Classification Systems
Industry Classification Systems: SIC and NAICS
Standard Industry Classification System
What is SIC?
The Standard Industrial Classification (SIC) is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services they make available. Establishments engaged in the same economic activity, whatever their size or type of ownership, are assigned the same SIC code. Most business directories and directory databases use the SIC codes to classify companies or businesses. The SIC codes are also used to gather and analyze information on U.S. businesses and industries.
SIC Structure
The Standard Industrial Classification system uses a hierarchical structure, getting more specific at lower levels. This system is divided into 11 broad divisions (Division A-K) and these divisions are subdivided into 99 two-digit major groups. There are four levels in the Standard Industrial Classification (SIC).
- Division -- broad types of activity.
- Major Group -- a recognizable sector of the economy.
- Industry Group -- relatively broad families of outputs.
- Industry Class (an Industry) -- a group of establishments who produce a similar set of goods or services, or who are engaged in a similar kind of activity. For example:
| 1987 SIC | Name | Classification Level |
|---|---|---|
| D | Manufacturing | Division (Letter designation) |
| 39 | Miscellaneous Manufacturing Industries | Major Group |
| 394 | Tools, Toys, Games and Sporting and Athletic Goods | Industry Group |
| 3949 | Sporting and Athletic Goods, Not Elsewhere Classified (e.g. Golfing equipment: caddy carts and bags, clubs, tees, balls) |
Industry |
Where Do You Find the SIC Codes?
- Standard Industrial Classification Manual
- DOCS REF HF 1042 .A55 (1987 is the latest edition)
Search the SIC on the Web
- Standard Industrial Classification Search -- This is the 1987 SIC manual available at OSHA site. Searchable by keyword(s) or code number.
North American Industry Classification System What is NAICS?
NAICS is an industry classification system that groups establishments into industries based on the activities in which they are primarily engaged. It is a comprehensive system which covers the entire field of economic activities, producing and nonproducing. There are 20 sectors in NAICS and 1,170 industries in NAICS United States.
NAICS Structure
NAICS uses a six-digit coding system to identify particular industries and their placement in this hierarchical structure of the classification system. The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the U.S. detail industry. For example:
| 2002 NAICS | Name | Classification Level |
|---|---|---|
| 31-33 | Manufacturing | Sector |
| 316 | Leather and Allied Product Manufacturing | Subsector |
| 3162 | Footwear Manufacturing | Industry Group |
| 31621 | Footwear Manufacturing | Industry |
| 316211 | Rubber and Plastics Footwear Manufacturing (e.g. Athletic shoes, plastics/rubber or plastics/rubber soled fabric upper manufacturing) |
U.S. Detail Industry |
Where Do You Find NAICS?
- North American Industry Classification System (NAICS)
- DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]
Users should note that effective with the 1997 Economic Census, the NACIS is replacing the SIC system. However, it has not yet come into wide use among commercial providers of business data. Consult the U.S. Bureau of Census NAICS site for a list of NAICS codes, tables showing correspondence between NAICS and the SIC system, and other information on how NAICS differs from the SIC System.
Search NAICS on the Web
- 2002 NAICS Search -- Searchable by keywords.
Industry Overviews / Surveys
Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.
- Encyclopedia of American Industries
- DOCS REF HC 102.E53 2001 [On Business Index Table]
Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles. - DOCS REF HC 102.E53 2001 [On Business Index Table]
- Encyclopedia of Emerging Industries
- DOCS REF HD 2324 .E528 [On Business Index Table]
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments. - DOCS REF HD 2324 .E528 [On Business Index Table]
- Standard & Poor's NetAdvantage
- Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.
COMPETITOR ANALYSIS
- Directory of Corporate Affiliations
- Hoover Company Reports -- Access company reports via Lexis-Nexis Academic
- Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table] - ReferenceUSA
- Standard & Poor's NetAdvantage
**To find information on Oregon business rankings, use
- Oregon Business
- HF 5001 .B873 (Located in Special Collections)
This magazine provides annual rankings on Oregon's public companies, statistics on employment in addition to information on Oregon businesses.
MARKET RESEARCH /CONSUMER ANALYSIS
Consumer information is a key element of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.
Demographic Information
- American Demographics (periodical)
HB 3505 .A66 - Demographics of the U.S.: trends and projections DOCS REF HB 849.49 .R875 2003
Generaltion X: Americans born 1965-1976 DOCS REF HC 110 .C6 G46 2004
- The Millennials: Ameriocams born 1977-1995 DOCS REF HQ 796 M.4797 2004
- Statistical Abstract of the United States
Print version on Business Indes table HA202 - U.S. Census Bureau
Consumer Behavior and Lifestyles
The lifestyle characteristics of your target consumers influence their buying habits. The following resources are useful to identify interests, beliefs, attitudes, and activities of your potential customers.
- Lifestyle Market Analyst
DOCS REF HF 5415.33 .U6 L54 [On Business Index Table] - American Attitudes: who thinks what about the issues that shape our lives
Knight HN90.P8 .M58
Buying Power and Spending Habits
The following resources will answer these questions: How much money does your target market have to spend on your product or service? What type of purchases does your target market make?
- American Incomes : demographics of who has money
DOCS REF HC110.I5 A447 - American Marketplace : demographics and spending pattern
DOCS REF HC 79 .C6 R87 - Best customers : demographics of consumer demand
DOCS REF HC79 .C6 .R87
- Consumer Expenditure Survey
- Household Spending : who spends how much on what
DOC-LC HC110.C6 O34
Target Markets
The Library has a number of publications covering particular market segments (e.g. teenagers, baby boomers, women, Hispanics). The following selection of books will help you learn more about the lifestyle, attitudes, and buying habits of your specific target market.
- American Generations: who they are, how they live, what they think
REF HC110 .C6 .M545 - Older Americans: a changing market
DOCS REF HQ1064 .U5 D43 - Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans and Whites
REF E 184 .A1 R 78
Databases / Web Sites
- ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
- University Internet Reporter (Formerly Mediamark Reporter)-- Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
- PRIZM NE -- PRIZM NE is Claritas' newest segmentation system, which assigns every neighborhood in the U.S. to one of 67 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. You can also access to MicroVision Standard Segmentation System, which defines 50 lifestyle types in the U.S. Enter the 5-digit zip code in the search box and also enter the security code shown below and then click "Submit".
- Sports Business Research Network
This is a market research database which includes demographic information on consumers. - Tablebase
Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
LOCAL BUSINESSES / COMPANIES
Finding information on local business or companies can be time consuming and frustrating. Very often you need to read local newspaper articles.
Search ReferenceUSA.
Use the following business directories:
- D & B Regional Business Directory, Oregon Area
DOCS REF HF 5065 .O7 D80 [On Business Index Table]
- Oregon Business Directory
DOCS REF HF 5065 .O7 O67 [On Business Index Table]
- Willamette Valley Business Directory
DOCS REF HF 5065 O7 C66 [On Business Index Table]
To find regional or local news, use:
Search the following sites for information on small business development centers:
FINDING ARTICLES
- Academic Search Premier
- Covers current news, business and company information, government and legal information.
- Business Source Premier
- Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
- JSTOR: Electronic Journal Archives
- A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
- Lexis-Nexis Academic
- Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
- Wall Street Journal (Eastern Edition)
- The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.
To learn how to cite sources in your research papers, please consult the following website
Citing Sources in Research Papers
Maintained by: Kaiping Zhang, kzhang@uoregon.eduLast Modified: 12/28/2007