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BA 317 Introduction to Marketing


INDUSTRY ANALYSIS


Industry Classification Systems

  • North American Industry Classification System (NAICS)
    NAICS is a 6-digit code developed jointly by the U.S., Canada, and Mexico, but used internationally. Use the Keyword or Code search to look up codes and get descriptions. NAICS is also available via NAICS Association  
  • Standard Industrial Classification (SIC)
    SIC is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services. Even though NAICS officially replaced the SIC system in 1997, SIC codes still are used in some resources. Use the keyword or code search.

To learn more about the classifications systems see NAICS & SIC

Industry Surveys / Overviews


Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.

  • Encyclopedia of American Industries
    DOCS REF HC 102.E53  [On Business Table]
      Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles.
  • Encyclopedia of Emerging Industries
    DOCS REF HD 2324 .E528 [On Business Table]
      Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments.
  • IBISworld
      IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.
  • Standard & Poor's NetAdvantage
      Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's

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COMPANY ANALYSIS


COMPANY RESEARCH


U.S. and International Companies


The following resources include information on company facts, description & history, subsidiaries, financials, ratios, market research, competitors, company's industry, and more.

  • EDGAR
    Provides company and filing: 10-K, 20-F, proxy statements, some annual reports, and other financial statements of public companies filed with the Securities and Exchange Commission.
  • IBISworld
  • Encyclopedia of Company Histories at Answers.com
    Information on the development of top companies from around the world including timelines, lists of principal subsidiaries and competitors, and bibliographies for further reading.
  • International Directory of Company Histories
    DOCS REF HD2721 .I63
    Provides a valuable reference source on international big business. Each entry provides basic factual information on the history of the company and a survey of its recent performance and activities.
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
  • Mint Global
  • ReferenceUSA
    ReferenceUSA lists 14 million U.S. businesses. Information includes: business name, executive title, business type, sales volume, employee size, year established and more.
  • Standard & Poor's NetAdvantage

Oregon Companies

  • Eugenebusiness.com
    Eugene/Springfield business listings.
  • OpenList: Your Local Guide
    Lists Oregon businesses by categories.
  • Oregon Business
    Oregon Business is a premier magazine for business and community leaders across the state of Oregon covering business trends, issues and challenges, as well as practical advice to business leaders.
  • Oregon Business Directory
    DOCS REF HF 5065 .O7 O67 [On Business Table]

Company's home page

    Search the company's home page by typing the company's name plus .com. For example: nike.com. You can also use a web search engine such as Yahoo to find a company's home page.

To find regional or local news, use:

Search the following sites for information on small business development centers:


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CONSUMER ANALYSIS


Demographic Information


Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.

Lifestyles and Consumer Behavior

  • Best Customers: Demographics of Consumer Demand
    DOCS REF HC 79 .C6 R87 [On Business Table]
      Reveals who the best and biggest customers are for hundreds of products and analyzes spending patterns by the demographic characteristics.
  • Local Market Audience Analyst
    Password required. Internet Explorer only. Access for single user at a time.
    Local Market Audience Analyst provides four research modules: Market Profile Reports; Demographic Reports; Lifestyle Analysis Reports; and PRIZM Reports. These reports help users find information about target audiences, their behaviors and lifestyles.
  • Mintel Reports
      Mintel provides research reports covering European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include categories ranging from beauty, personal goods and toiletries to technology/telecom. Users will need to create a profile with their uoregon.edu email address to use the database.
  • Sports Business Research Network
      This is a market research database which includes demographic information on consumers.
  • Tablebase
      Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
  • University Internet Reporter (Formerly Mediamark Reporter)
      Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.

The following web sites are useful

  • Consumer Expenditure Survey

  • You are Where You Live
      This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

ADVERTISING RESOURCES

  • Ad$pender Requires Internet Explorer.
      Ad$pender provides advertising expenditure data for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. Data can be retrieved by brand, product class/category, company name, brand and more. Use the link below in Database Guide to get the username and password.
    Username/Password
  • SRDS Media Solutions
      "The SRDS database of media rates and information is the largest and most comprehensive in the world-cataloging more than 100,000 U.S. and international media properties." The library has online access to Business Publication Advertising SourceŽ, Consumer Magazine Advertising Source, Newspaper Advertising SourceŽ, and Radio Advertising Source, and TV and Cable SourceŽ.

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FINDING ARTICLES

  • Academic Search Premier
      Covers current news, business and company information, government and legal information.
  • Business Source Premier
      Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
  • JSTOR: Electronic Journal Archives
      A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
  • Lexis-Nexis Academic
      Provides comprehensive coverage of current news, business and company information, government and legal information, and more.

Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.e on the second floor, Current Periodical Room, arranged by call numbers.

Citing Sources in Research Papers

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/06/2009